With all that is going on, companies need to be more transparent with their strategy and results,” Ngome tells Marcom Weekly. “These companies are great when it comes to financial contributions towards corporate and social responsibility. This is why the Pearl Milling company pledged $1 million to support Black girls and women as part of their $400 million, five-year investment plan to support Black business and communities while increasing Black representation at PepsiCo.īoth Ngome and Overton hope pledging support to black businesses and communities is only the beginning of PepsiCo and Quaker Foods’ operation to address their past and show up as real allies in the Black community.
In a statement, last summer PepsiCo and Quaker Foods said they “acknowledge the brand has not progressed enough to reflect the confidence, warmth and dignity,” needed to create meaningful support and engagement in the Black community. The image and likeness of a Civil War-era Black woman content to serve white masters, “do not reflect our core values,” according to a statement posted on the Aunt Jemima website. The image of Old Aunt Jemima was based on a song by field slaves that later performed at minstrel shows. Products with the Aunt Jemima name will be phased out of stores in June.Ĭalls for Aunt Jemima to change its branding dates back decades. The new brand will be called the Pearl Milling Company, after the original business that introduced the iconic self-rising pancake mix under the Aunt Jemima name.Īlthough the recipes, product packaging and familiar red boxes will remain, the image of Aunt Jemima will no longer be used. Last week, PepsiCo and Quaker Oats revealed a new name and logo for Aunt Jemima, the popular pancake mix and syrup brand that for years featured a caricature of a Black woman, after widespread protests following the death of George Floyd stirred a racial reckoning that spilled into the grocery aisles.
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